Bird Table is the official membership magazine of BTO Garden BirdWatch, sent to paying subscribers. The magazine is published quarterly and carries a range of informative articles about garden birds, their behaviour and identification, together with features on wildlife-friendly gardening and other garden wildlife.
Circulation
Bird Table is distributed both to participants in the scheme and to people enquiring about the project or about garden birds in general. Stories featured in Bird Table often appeal to the wider media, so additional copies can be sent to press contacts. Copies are also available at conferences, events and displays around the country. Circulation is c.9,500 copies.
Readership
Garden BirdWatch participants are active and dedicated, with a very keen interest in birds and gardening. Questionnaire responses have highlighted that they generally read the magazine in its entirety and retain issues for future reference. Our readers also have an active interest in optical equipment, books, outdoor clothing, art, cameras, the countryside and (naturally) bird care products.
Space available
The amount of advertising space within Bird Table has deliberately been restricted to the outside back cover and half of the inside front cover, something that has been well-received by our readers. This not only means that your advertisement will stand out but also that it is more likely to be viewed by readers. As an advertiser, you will be exposed to an attentive and knowledgeable audience, within an editorial framework that is respected by birdwatchers across the country.
Contact us
- Bird Table Advertising, BTO, The Nunnery, Thetford, Norfolk, IP24 2PU
- Telephone: 01842 750050 - Fax: 01842 750050
- Email the Editor: communications@bto.org
Advertising rates
| Ad rates (inclusive of VAT) | |
| Outside back cover | £1000 |
| Half page | £600 |
| Inserts | On application* |
*Inserts should be A4 or A5 and we request an example prior to acceptance.
Discounts
5% discount for two consecutive issues.
15% discount for four or more issues.
Please email the Editor (communications [at] bto.org) about booking consecutive issues.
Mechanical data
(Page sizes mm)
| Page size | Height | x | Width |
| Back cover (trimmed) | 297 | x | 210 |
| Back cover (bleed) | 307 | x | 220 |
| Half page | 120 | x | 180 |
Printing/Production
Printed by offset litho. Binding: 2 saddle stitches. Extra typesetting, artwork, colour separation will be charged at cost. PC formatted preferred. Can be sent in PDF format, JPEG/TIF or as an InDesign file (with hard copy). Please send by email to communications@bto.org.
Advertising terms and conditions
ALL ADVERTISEMENT/INSERT ORDERS ARE SUBJECT TO ACCEPTANCE IN WRITING BY BTO SERVICES LTD (‘THE PUBLISHER’) AND ARE SUBJECT TO THE FOLLOWING TERMS AND CONDITIONS:
In these Terms and Conditions the term ‘the Advertiser’ shall mean the party who books the advertising space and is responsible for payment.
All advertisements are subject to the approval of the Publisher.
It is the responsibility of the Advertiser to ensure that advertisements conform with the British Code of Advertising, Sales Promotion and Direct Marketing administered by the Advertising Standards Authority, and that they do not infringe the intellectual property rights of any third party, or contravene any British law.
The right to refuse or omit any advertisement is reserved by the Publisher.
The placing of an order and/or submission of copy implies acceptance of these conditions by the Advertiser.
No liability is accepted by the Publisher should advertisements not appear in the requested issue/s.
The Advertiser agrees to indemnify the Publisher against all or any claims arising from the advertisement.
While the Publisher will take every care to ensure accuracy, no liability can be accepted for loss or damage resulting from errors.
Proofs are not supplied unless specifically requested where copy is supplied prior to the relevant deadline.
Responsibility cannot be accepted for inferior reproduction where incorrect artwork is supplied; full mechanical specification is available upon request.
Photographs, artwork and separations produced at the Advertiser’s request will be charged to the Advertiser.
All Advertiser’s property is held by the Publisher at the Advertiser’s risk, with no responsibility for loss or damage of whatever cause accepted.
The right is reserved to charge the full amount for any advertisement not published or incorrectly published as a result of late or nondelivery of copy. Complaints regarding reproduction or accuracy of advertisements must be received in writing within one calendar month of the publication date.
The full rate card/higher series rate is payable by the Advertiser in the event of a series booking being cancelled or shortened. The cancellation surcharge to card rate will apply irrespective of any previous negotiated discount.
Previous advertisements will be repeated should the Publisher not receive new instructions prior to the deadline.
Series bookings cancelled by the Publisher as a result of late payment shall also be liable to the above cancellation surcharge.
Cancellation of an existing booking by the Advertiser must be received in writing in no less than four weeks prior to the copy deadline.
The Advertiser must make payments in full in advance of the copy deadline.