Seabird ringing, by Katherine Booth Jones / BTO

The difference we make

While our robust evidence is making a difference for birds and nature, active participation in our work is making a difference for people.

Seabird ringing, by Katherine Booth Jones / BTO

The difference we make

Why we are here

We are working to secure a better future for birds and nature, using our science, monitoring and data to inform good environmental decisions, inspiring others with the wonder of birds and empowering them to work with us.
 
Birds, Science and People are the core of our organisation, and our unique long-term partnership between volunteer observers and professional staff has afforded us a deep understanding of birds in a changing world. We have strengthened our role within the conservation sector, providing robust scientific evidence to support solution-orientated action, and we are working to inspire a greater number and diversity of people to engage actively with BTO, so they can experience the benefits of biodiversity and the power of science first-hand.

How we are making a difference

That we are making a difference can be seen through the outcomes of our six action areas, which form the framework for the delivery of our current strategy and its two overarching objectives. This strategy builds on earlier work, and runs through to 2030. Our strategy is integrated into the way we do our business, interact with our volunteers and supporters, communicate our findings and work with our partners.

More about our current strategy

Overarching objectives

Two overarching objectives sit at the heart of our strategy:

Impact

Informing solutions to enhance bird populations through monitoring and research, focusing on the most important causes of biodiversity loss and the greatest opportunities for positive change.

Inclusion

Growing the number and diversity of people involved in securing the future of birds and nature through active engagement with our work, and equipping them with an understanding of the value of science and scientific discovery.

Our Action Areas

Our six Action Areas provide the framework through which we are delivering our strategic objectives: to increase the impact of our work and grow the number and diversity of people working with us.

Seeking Solutions

We are using our science to find better ways to manage land, coasts and seas, meeting the needs of both birds and people.

Find out more

Embracing Everyone

We are inspiring, engaging and empowering a greater diversity of people to discover and value nature.

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Charting Change

We are tracking bird populations to understand their health and that of the wider natural world.

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Delivering Data

We are working with partners and communities to ensure our data and science are doing the most that they can for birds and people.

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Sustaining Supporters

We are ensuring that everyone who works with us feels valued, and knows they are playing an important role in tackling the biodiversity and climate crises.

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Framing Futures

We are using our science to track the impacts of, and inform responses to, future climate change and new environmental threats to birds.

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