Our world is facing two huge challenges: biodiversity loss and climate change. The need to protect and restore species and the natural world on which they depend has never been so critical. Our science and data are telling us loud and clear that nature is in trouble. Birds, science and people are at the core of BTO, and our long history is proof of the power of that approach. Our science and long-term monitoring continue to highlight the changes that are taking place, not only identifying the drivers of change but also finding and testing solutions. But we all need to do more, and we need to do it now. Between now and 2030, BTO will do more with our wealth of data, science and expertise, to secure a better future for birds, and for people. Addressing these challenges will mean empowering more people from across society, fostering a strong sense of belonging for all. Our strategy sets out how we are going to do this. We will inspire, engage, and empower a greater diversity of people to discover and value nature. We will track changes in bird populations, as a measure of the health of the natural world, working with partners to find ways to improve this for nature and for people. We will use our science to develop ways to manage our environment better. And we will ensure that everyone who works with us feels valued, and confident they are playing an active role in tackling the biodiversity and climate crises. Birds, Science, People; it is a powerful combination – will you be part of it?